Australian / New Zealand Industry Overview

Click on the jurisdiction of interest to take a quick look at some key facts and data about the gambling environment, expenditure, taxation, contribution and harm minimisation measures in place

Key facts and data

• In the 2022-23 period, Australians wagered approximately AUD 244.3 billion on gambling—an 18.2% increase on the previous year.

• The online gambling market in Australia was estimated at USD 5,682.16 million in 2024, with a projected CAGR of ~7.9% through to 2034.

• According to the Australian Institute of Health and Welfare, low-risk gambling behaviours among adults rose from 3.7% in 2018 to 4.9% in 2022, and moderate-risk from 2.5% to 3.1%

Regulation & taxation

• Gambling regulation in Australia is largely state and territory-based, with different rules for casinos, gaming machines (“pokies”), betting and online gambling.

• Winnings by individuals are not taxed as personal income; instead, governments tax operators via turnover, net profit, or player loss depending on jurisdiction.

Industry contribution & harm-minimisation

• The industry contributes significantly to state revenue and employment, though exact figures vary by state.

• Harm-minimisation initiatives include self-exclusion registers, mandatory identity checks for online gambling, and regulatory reviews of advertising practices.