AGC members believe that informed customers, targeted responsible gambling policies and adherence to ethical conduct, a focus upon continuous improvement in customer care and referral to treatment are essential elements that, together, will help industry providers to reduce gambling related problems and minimise associated harms in the community.

The AGC Strategy for Responsible Gambling has been developed in consultation with AGC members and reflects compliance with existing responsible gambling regulatory frameworks while allowing scope for further innovation.

Rather than prescribe all practices in detail (several which are already encompassed in legislative instruments or codified provisions), this Strategy outlines key areas for industry focus.  It has a goal of elevating the overall industry standard and advancing an industry culture that has a focus on the wellbeing of customers at its core.